Start 2023 Off Right with a Plan for Your Energy Broker Business

2 min read
28 November, 2022

This year is coming to a close, and with 2023 right around the corner, it is important to look to the future. What can you be doing as an energy broker in the upcoming year to be more successful? In this blog post, we will explore how you can achieve the success you want with a solid plan for the new year. Let’s get started!

Step One: Start With Your Goal

Setting goals and developing your plan to improve your energy broker business in 2023 may be daunting at first, but we will take you through it step by step. The best and easiest place to start is all about your numbers, and that involves choosing a reasonable goal for how much you want to earn selling energy in 2023. Remember, though, that “reasonable” and “desirable” are not necessarily the same thing.

In this case, “reasonable” is something you can conservatively achieve with the plan you will construct. For example, if you made $10,000 in 2022, making one million dollars in 2023 probably is not going to happen. Set a goal that is within reach so you can use it as motivation to propel you toward success.

Once you know how much money you think you can earn, go back to the numbers again. Calculate things like your average deal size, margin, and broker commission split. This will show you how many deals you need to close each month, and then you can generate a daily action plan.

Step Two: Choose a Sector

Specializing in a specific sector may be beneficial because it will allow you to focus on one energy industry as opposed to becoming unfocused. Not only that, but you will be able to become an expert in that specific industry, you will only have to cold call certain types of establishments, and you can even update your branding to reflect your focus. Customer referrals will also get easier as your customers will know other people in the same business.

Step Three: Utilize the Right Tools

In this day and age, it is critical to use the right tools for your job as an energy broker so you can stay ahead of the pack. Did you know that everything from automated pricing and contracting tools, to commission tracking analytics and streamlined renewals can now be achieved with little to no overhead from brokers? Doing thorough research and taking advantage of the best possible tools for the job can help you work smarter, not harder.

Step Four: Work the Plan

Last but not least, it is time for you to fully flesh out your action plan for 2023! Since you know the amount of income you can reasonably achieve, come up with a weekly action plan and have focused on a specific industry, you need to get to work. If you now know you must achieve a certain number of cold calls per week to reach that income number, developing a prospect list is necessary for success. And remember that all sales success is found in the follow-up, so developing your follow-up method for prospects is also critical for a successful 2023.

If you feel like you’re losing out on too much commission and are ready to make a change, we’re here to help!

Take a look at our free guide to learn how to:

  • Keep your commissions coming in
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