POWWR Announces Significant Multi Million Pound Investment

Cash injection from Five Elms Capital accelerates product innovation and will lead to 40% increase in headcount; Paul Hodnett becomes CEO for new era

[Manchester, 03 February 2026] – POWWR, a respected energy software provider, today announces that it has received a significant multi-million-pound cash injection from Five Elms Capital. The investment will be used to bolster POWWR’s product innovation and enable it to increase its headcount by up to 40% over the next 12 months.

Paul Hodnett, founder of the UK business formerly known as UD Group, has been appointed to Chief Executive Officer. He has been an instrumental leader at POWWR since 2019, when it merged with the company he founded, UD Group. Hodnett has intricate knowledge of the energy market and is acutely aware of the pain points faced by both the broker and supplier market, having led the development of innovative, industry-changing solutions for almost two decades.

“When I started UD Group 16 years ago, we completely revolutionised the energy industry and were pioneers on so many fronts. After a period of transition and then of sustained stability, POWWR is now entering the next chapter and are excited to be pioneers again,” comments Hodnett. “Watch this space for some exciting and revolutionary new solutions that will help our customers win more deals and grow their businesses.”  

Hodnett will lead the company’s product evolution that will deliver a differentiated technology platform at the core of the energy ecosystem. Building on POWWR’s long-standing leadership in the space, this next chapter will not only strengthen customer relationships, but deliver long-term value creation through incremental product offerings.

“Paul brings an insatiable passion for delighting customers with innovative products,” comments Stephanie Schneider, Partner, Five Elms Capital. “His strategic vision and intrinsic knowledge of the industry make him uniquely positioned to lead the business in this next phase of growth.”

The company also expressed gratitude to Matt Tormollen for his leadership and contributions. During his tenure, Tormollen strengthened POWWR’s foundation, and helped position the company for its next phase of innovation.

About Five Elms Capital

Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders.

With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit fiveelms.com.

About POWWR

POWWR is an award-winning cloud-based software provider for the energy and utilities sector. Utilising its extensive industry experience and working in partnership with its customers, the company combines technology with human ingenuity to build elegant and sustainable solutions. Its advanced platforms and simple solutions help over 20 energy suppliers and more than 1,100 brokers across the United Kingdom win more deals and grow their businesses. The company was previously known as UD Group. For more information on POWWR, please visit https://www.powwr.com/ or contact Jo Forsdike at jo.forsdike@powwr.com.