POWWR Announces Three New Appointments and Promotion of Key Personnel

[Manchester, 18 February 2026] – POWWR, a respected energy software provider, today announces a host of new hires to bolster its capabilities and help it continue on its impressive growth trajectory. Joining the company are Jo Hannaford as product director, Stewart Anderson as head of development, and Graham Cockcroft as finance director. This is the first stage in a widespread recruitment drive this year that is expected to lead to headcount growth of between 30 and 40%.

A commercially astute and people-centred product leader, Hannaford has more than a decade of experience delivering growth across a variety of industries including SaaS, energy, healthcare, and retail. She joins POWWR from energy software company Correla, where she was product portfolio director. Prior to Correla, Hannaford worked for Shell Energy, npower, and John Lewis.

Anderson is a strategic technology leader with more than 20 years of experience in software and engineering. He kicked off his career as a hands-on developer and has transitioned into leadership roles over the last decade. This journey has given him a solid technical foundation, along with the skills to scale teams, drive transformation, and align technology with business goals. Most recently, he worked at the NCC Group where he was director of global applications and software/platforms.

Cockcroft joins POWWR from PwC, where he led the delivery of innovative solutions that drove digital transformation for clients across various industries. There, he successfully managed complex projects, developed strategic partnerships, and delivered value-added services to clients. Prior to PwC, Cockcroft worked for Sopra Steria, Shared Services Connected, and BT. His skills include governance, account management, and accounting, which he leverages to ensure the success of projects and teams.

In addition to the new hires, POWWR announces the promotion of David Sheldrake to chief revenue officer, Andre Vejdani to head of innovation, and Clair Staines to chief people officer.

"We are thrilled to welcome these talented individuals to our senior leadership team, as well as announce a series of well-deserved promotions for some key members of our business,” comments Paul Hodnett, chief executive officer, POWWR. “Their extensive experience, fresh perspectives, and proven commitment to innovation will be instrumental as we continue driving growth and shaping the future of the energy industry. These appointments mark an exciting new chapter for POWWR, and I am confident they will play a pivotal role in delivering value for our partners and customers.”

About POWWR

POWWR is an award-winning cloud-based software provider for the energy and utilities sector. Utilising its extensive industry experience and working in partnership with its customers, the company combines technology with human ingenuity to build elegant and sustainable solutions. Its advanced platforms and simple solutions help over 20 energy suppliers and more than 1,100 brokers across the United Kingdom win more deals and grow their businesses. The company was previously known as UD Group. For more information on POWWR, please visit https://www.powwr.com/ or contact Jo Forsdike at jo.forsdike@powwr.com.