Who is Utilita?
Founded in 2003
Utilita is a pioneering UK energy company with a long-standing reputation for innovation and customer service.
A Growing Customer Base
Today, Utilita serves more than 700,000 domestic customers and nearly 10,000 business customers across the UK.
Leading Innovation
Utilita was the first British energy supplier to install a smart meter in 2005 and continues to grow its domestic, commercial energy, and commercial solar offering through an expanding broker network.
UTILITA'S GOAL
To Transform Broker Experience and Enable Growth
Utilita’s business-to-business portal was launched in 2020 to address the growing needs of its broker network and customers. However, by 2025, it had outgrown its internal, home-built platform, which was limited to just single-site management and simple renewals.
Utilita wanted a solution that would:
Make broker onboarding and renewals seamless
Support multisite management
Enable brokers to self-serve for updates, quotes, and renewals
Ensure stability and scalability for a growing broker base
Stay ahead of regulatory changes and market shifts
SOLUTIONS
Utilita Drives Sales and Efficiency with POWWR’s Sales360 Platform
POWWR delivered a user-friendly, adaptive, and robust solution. Key benefits experienced by Utilita:
Multi-site quoting and renewals: Now brokers can manage complex portfolios more efficiently
Self-serve: Substantial reduction in email & phone queries, as brokers can check statuses themselves
Comprehensive reporting: Utilita has access to enhanced visibility of broker activity and sales performance
Excellent support & training: Onboarding was seamless, with UAT sprints completed easily
Stability and agility: System is available 24/7, supporting new price launches and regulatory requirements
Fast issue resolution: Responsive and transparent support, with easy ticketing, tracking and resolution
Strong adoption:
Over 220 active brokers and 1,100+ users are on the new portal already
BOOK A SALES360 DEMO
See How Utilita Scaled with POWWR and Sales360
Join leading suppliers like Utilita in delivering a faster, smarter, and more scalable broker experience.
RESULTS
Why POWWR?
Utilita selected POWWR as its key technology partner due to POWWR’s excellent reputation and strong relationships within the broker community. The team was confident in POWWR’s proven ability to deliver innovative, out-of-the-box solutions, as well as a platform that offered both stability and readiness for future market needs. The decision was further reinforced by positive references and enthusiastic feedback from other leaders in the market.
What’s Next for Utilita?
Utilita looks forward to staying ahead of regulatory changes, including developments such as MHHS, while expanding both its broker and direct agent network. It is eager to continue increasing the volume of sales processed through the POWWR portal and is confident in its ability to navigate ongoing market shifts with flexibility and resilience.
Utilita’s partnership with POWWR has provided the platform for growth, efficiency, and excellent broker relationships. Helping it thrive in a dynamic energy market.


