POWWR Announces Martin Eade as Chief Operating Officer

Accomplished operations leader to strengthen alignment as POWWR continue to scale 

[Manchester, 16th April 2026] – POWWR, a respected energy software provider, today announces Martin Eade as its new chief operating officer. Eade will assume responsibility for POWWR’s entire operations function. Both the Customer Success and Broker & Compliance teams will fall under his remit, strengthening alignment across the business and providing clear leadership as POWWR continue to scale.

Eade joins POWWR as an accomplished operations leader with a strong track record in building and scaling fast-growth software businesses. Over more than twenty years, he has held various senior leadership roles where he led digital transformation, global expansion, and major M&A programmes across the SaaS and technology sectors.

“Eade’s approach is grounded in customer excellence and operational rigour. He has consistently delivered results by putting customer needs at the centre of business transformation, developing high-performing teams, and driving innovation in service delivery,” comments Paul Hodnett, chief executive officer, POWWR. “His experience spans platform migrations, product launches, international market entry, and large-scale integrations. He has also led growth strategies, organisational restructures, rebrands, and partnership schemes.”

An experienced executive, Eade’s leadership style is collaborative and data-driven, with a strong focus on continuous improvement and sustainable growth. He has worked with diverse teams across a range of industries, helping organisations unlock their next stage of growth and adapt successfully to changing market conditions. “I have been monitoring POWWR from afar for some time and been really impressed by its development as an organisation,” says Eade. “I am particularly passionate about SaaS, digital transformation, and building cultures where people and technology work together to deliver meaningful outcomes for customers. As such, POWWR was the perfect company for me.”

About POWWR

 POWWR is an award-winning cloud-based software provider for the energy and utilities sector. Utilising its extensive industry experience and working in partnership with its customers, the company combines technology with human ingenuity to build elegant and sustainable solutions. Its advanced platforms and simple solutions help over 20 energy suppliers and more than 1,100 brokers across the United Kingdom win more deals and grow their businesses. The company was previously known as UD Group.

For more information on POWWR, please visit https://www.powwr.com/ or contact Jo Forsdike at jo.forsdike@powwr.com.