Software Sales Executive


Software Sales Executive

Summary of Requirements

Reporting into the Chief Commercial Officer, this role is responsible for prospecting, qualifying, developing, and closing deals within retail energy suppliers. The role will work in all deregulated energy markets for POWWR’s portfolio of software solutions inclusive of our Sales360 and Risk360 product offering.

In addition to developing new prospects, the position is responsible for closing deals and transitioning new clients to our Client Onboarding team.

The role requires an independent self-starter who is willing to seek out new contacts and build meaningful relationships. The ability to persistently engage with clients from prospecting (including cold calling) through to ongoing account management is an essential component of the role.

Are you a driven and results-oriented sales executive looking for your next challenge? As the Software Sales Executive at POWWR, you'll have the opportunity to prospect, qualify, develop, and close deals with retail energy suppliers across all deregulated energy markets.

You'll work with our portfolio of cutting-edge software solutions, including our Sales360 and Risk360 products, to help drive growth and deliver value to our clients. In addition to developing new prospects, you'll be responsible for closing deals and transitioning new clients to our Client Onboarding team.

To succeed in this role, you'll need to be an independent self-starter with a proven track record of building meaningful relationships and engaging with clients at every stage of the sales process. From cold calling to ongoing account management, you'll need to be persistent and able to deliver results.


Role & Responsibilities

  • Establish new business opportunities with targeted accounts through prospecting, networking, qualifying, and closing techniques.
  • Establish credibility with stakeholders to fully assess budgets and purchasing criteria for new clients.
  • Work cross-functionally with the Product team and others (Business Development, Solution Engineering, Revenue Operations, Marketing) to build, develop and support a new client pipeline.
  • Understand customer long-term strategic business needs and increase level of contact within customer’s organization to allow for selling of new opportunities.
  • Effectively advise clients on company services and product offerings.
  • Conduct presentations and opportunity assessments for new clients.
  • Lead the development of sales proposals. Enlist the support of Product Managers, implementation resources, delivery resources, and other sales and management resources to develop ROI-driven proposals.
  • Meet targeted personal new bookings goals as determined by leadership.
  • Participates in the forecasting process and is accountable to the accuracy of the new sales pipeline.
  • Ensure all opportunities are managed effectively through the correct internal process and CRM (HubSpot).
  • Ensures a seamless transition of customer responsibility to the Client Onboarding team following a successful sales and product discovery process.


Key Competencies

  • Resilience and determination to build a new sales pipeline.
  • Experience and knowledge of the deregulated energy industry.
  • Proven ability to progress an opportunity through full sales cycle.
  • Ability to communicate effectively to C-Suite decision makers.
  • A winning attitude which will maintain and enhance strong client relationships.
  • Working knowledge of HubSpot CRM.
  • The ability to adapt sales approach and style to suit the audience.

Skills and Experience


  • 3-5 years of related sales experience, in energy sector software.
  • Experience of software solutions with the ability to demonstrate customer value.
  • Experience of managing a software demonstration effectively.
  • Must possess strong commercial and business acumen.
  • Requires solid selling and marketing skills, with a proven and progressive track record.
  • Demonstrated ability to establish and maintain effective relationships with prospective and existing customers.
  • Knowledge of all required steps of the software sales process including sales pipeline updates and CRM updates.


  • University degree level education
  • Knowledge of the fundamentals of risk management, demand forecasting, pricing, Commission management and Sales Distribution Channels. 5+ years of related sales experience, preferably in, software.
  • Experience of working and thriving in a fast-paced, scalable business.


Location and package

Compensation includes a base salary plus a commissions-based incentive plan with OTE of $160,000 for an applicant matching the experience profile.

This role will be remote but requires time-zone affinity to EST, CST and GMT. Preferred location: Texas or north-eastern US.



POWWR helps energy professionals sell and manage energy more efficiently by providing advanced platforms and simple solutions for suppliers and brokers. POWWR operates in both the US and UK markets. It is backed by over 12 years of retail energy broker and supplier experience, 65+ energy suppliers, 1,400+ registered brokers, and 1.68M+ quoted B2B transactions.

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